The Vert District is a proposal to redesign West Wells Street in West-town Milwaukee. The Vert district will be a vibrant, walkable community rooted in the growing desire of urban residents to access urban farms and fresh produce. New public spaces on Wells Street bridge & a redesigned Clas Park will provide new recreation options for everyone who visits. There are limited grocery options for neighborhood residents and students. An addition of a large chain grocery store to the neighborhood will increase food access for West Milwaukee.

The expanded Wells St. Bridge connects Marquette to West town & the future renovation of MacArthur Square. Since the bridge is a crucial connection over the I-95 freeway, the expansion looks to add new safety & traffic calming measures. The bridge adds green space to the area where farmer’s markets and night markets are held throughout the season. The bridge features swings, picnic areas, chess tables, and walls where murals by local artists will be displayed.

A few blocks down the street, Clas Park lies at the steps of the Milwaukee County Courthouse. A redesigned Clas park features a Café sponsoring local coffee roasters and a bakery. Gardens within the park will educate visitors on wildlife and plant species native to the area. The park can offer programs to the Milwaukee Public Library or the Milwaukee Public Museum.

Representatives from Milwaukee’s Department of City Development and the downtown BID commented on the proposed district’s vibrancy and feasibility regarding bridge construction and greater access to various food options.

Site & Project Info

  • Located in West downtown Milwaukee.

    On W. Wells Street between Marquette University and the Wisconsin Center.

  • Vibrant Neighborhoods Fall Spring 2021 BSAS UWM

    Carolyn Esswien AICP Fellow, CNU-A